Case Study · Daybreaker
Daybreaker
How we grew Daybreaker's Instagram by 80,000 followers
The Challenge
Where they started
Daybreaker — the early-morning, sober dance-party movement — needed short-form content that captured its one-of-a-kind sunrise-rave energy and converted it into real follower growth across a touring, multi-city brand.
The Approach
Short-form built to be watched and found
Energy-first capture
Crowd-forward shorts that put viewers inside the room — the sunrise, the dancing, the joy that makes Daybreaker spread.
Discussion-igniting hooks
Captions like "alcohol-free event" that spark curiosity and comments, pulling new viewers into the guest experience.
Trend-aware sound
Viral background music and timely audio to capture attention fast and maximize reach on each post.
Consistent multi-city cadence
A steady posting rhythm across markets so growth compounded tour after tour.
The Results
What we delivered
We grew Daybreaker's Instagram by 80,000+ followers. In year one we added 13.9K followers — then added another 20K in year two, in half the time, doubling the pace. The top-performing posts we edited leaned on crowd energy, curiosity-driven captions, and viral audio.
The Content
Top-performing clips
Real Daybreaker field photography — tap any to open full-size.
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