Case Study · Reggae Sumfest
Reggae Sumfest
Promotional campaigns that brought Reggae Sumfest's energy to a global audience
The Challenge
Where they started
Reggae Sumfest — Jamaica's biggest reggae and dancehall festival — needed promotional short-form content that drove ticket urgency and carried the festival's main-stage energy to a worldwide audience across formats and placements.
The Approach
Short-form built to be watched and found
Multi-format promos
Billboard-ready spots cut for both 16:9 and 4:3 placements so the campaign worked everywhere it needed to run.
On-sale urgency
Time-boxed promos — including 30- and 60-second Easter on-sale cuts — engineered to convert attention into ticket action.
Festival-energy editing
Pacing and music that translate the live reggae and dancehall experience into a few scroll-stopping seconds.
Platform-native delivery
Each cut tailored to its placement so the message landed natively rather than feeling like a generic ad.
The Results
What we delivered
We produced a suite of promotional campaigns for Reggae Sumfest 2025 — billboard spots and Easter on-sale promos in multiple lengths and aspect ratios — built to drive ticket urgency and spread the festival's energy. (Performance analytics for this engagement are being compiled.)
The Content
Top-performing clips
Promo campaigns we produced for Reggae Sumfest 2025 — tap any to watch.
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