Case Study · Ultra Music Festival
Ultra Music Festival
How we drove +532% follower growth for the world's biggest electronic music festival
The Challenge
Where they started
Ultra is one of the most established names in live music — but brand equity doesn't automatically translate to short-form performance. The festival needed content that could turn fleeting attention into real reach, follower growth, and ticket interest. The prior team was underperforming, with follower growth that failed to match the size of the audience or the moment. We were brought in to close that gap before festival week.
The Approach
Short-form built to be watched and found
Short-form content strategy
A posting plan engineered for the platform — built around the moments that make festival audiences stop scrolling and share.
Viewer-retention editing
Every cut, hook, and pacing decision tuned to hold attention through the first three seconds and all the way to the end.
SEO-optimized posting
Captions, keywords, and timing optimized so the algorithm pushes each post to the right audience, not just the existing one.
Monthly KPI tracking
Transparent reporting on views, reach, and follower growth — so strategy adjusts to what the numbers actually say.
The Results
What we delivered
Over 12 weeks, the account generated 7.5M video views and added 36,895 new followers — a +532% lift over the prior period. Momentum peaked when it counted: during festival week, March 22–28, 2026, the content reached 1.9M unique users. All told, we grew the audience at 6× the prior team's pace.
The Content
Top-performing clips
On-site clips from Ultra 2026 — tap any to watch.
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